Petauri has gone
global.
Petauri Evidence.
Where evidence
meets access.
Working together,
synergistically
Petauri offers a range of industry-leading services for the benefit of our clients and the patients they serve.
Petauri Advisors. Created in response to overwhelming demand.
Petauri Advance. Clarifying complex science.
Petauri Kinect - Bridging the gap between life sciences and health systems
Petauri MAx. Best-in-class market access marketing
Petauri's Integrated Services Span the Commercialization Spectrum
Petauri is a purpose-built pharmaceutical services platform combining best-in-class companies with
recognized expertise in global market access, medical affairs, patient services, and data and analytics.
Diverse and expert-led, we help clients overcome barriers to patients receiving life-changing
healthcare innovations.
Explore Our Services
Bluprint Oncology, Blendworks, Cogency, FORCE Communications—DRIVE, PROPEL, and MOMENTUM, and Verascity Science are now Petauri Advance.
Petauri Advance clarifies complex science to empower those on the frontline of patient care.
A resonant and compelling insight, communicated well, can ensure innovation reaches those who
need it most.
We help educate HCPs by distilling complex data and insights into credible, relevant marketing and medical communications throughout the product or campaign lifecycle.
Strategic Planning, Launch Preparedness, and Market Analysis
Deep experience fused with customer insights to build strategy that informs compelling solutions
- Strategic message development and pressure-testing
- External expert and steering committee engagement
- Market analyses, including disease state and clinical trial backgrounders
- Competitive intelligence
Engaging Content Development
Disease, asset, and brand communications across the product lifecycle that clarify complex science, motivate clinicians, and enable better outcomes
- Scientific lexicon and platform development
- Customized and targeted digital communications, from websites to social media
- Publication planning and execution
- Brand and scientific story development
Full Service KOL Solutions and Services
Comprehensive engagement plans that create thoughtful experiences and increase KOL advocacy
- Live and Virtual KOL engagement and faculty training
- Expert identification, profiling,
and tracking - Thought leader engagement
and optimization
Evidence-based Training & Learning Experiences
Scientific content and learning experiences, developed utilizing cutting edge technologies, that elevate engagement and influence action
- Third-party insight-gathering and educational programs
- Congress strategy, symposia, and booth materials
- Promotional and
non-promotional content - Patient cases
Optimizing Access. Enhancing Value. Accelerating Commercial Success.
We fuse deep industry insights with customized strategies to provide end-to-end support across the product lifecycle—ensuring healthcare innovations are prepared for commercial success.
Strategy & Insights
Proprietary payer and coverage insights that facilitate customized stakeholder engagement strategies
Execution & Communication
Powerful messaging that address the unique challenges faced by payers, prescribers, and patients/caregivers
Post-launch Assessment
Coverage and access assessments that identify where action is needed to enhance utilization
Where Evidence Meets Access.
With scientific rigor and commercial acuity, we transcend traditional boundaries in evidence generation and value strategy to accelerate patient access to life-saving treatment.
Our expertise across evidence planning, synthesis, generation, and engagement ensures that life sciences companies can effectively communicate the value of their innovations, influencing policy and reimbursement decisions that shape the future of healthcare.
The Kinetix Group has Evolved—Introducing Petauri Kinect, a strategic agency and consultancy focused on health system and hospital solutions
Petauri Kinect engages stakeholders across the health system landscape to influence decision making and drive transformative change.
We bridge the gap between life sciences and health systems, cultivating forward thinking engagement approaches and optimizing therapeutic access to improve the lives of millions of patients nationwide.
Strategy & Agency
Services
Addressing life sciences go-to-market imperatives by maximizing health system engagement and therapeutic access through insight-grounded strategic planning
and execution.
- Landscape assessment
- Health system channel strategy
- Segmentation, archetyping,
and targeting - Stakeholder mapping
- Key account management strategy
- Pull-Through
- EHR & clinical decision
support enablement - Digital and AI strategy
- Value-Based care & health policy
- HCP and patient engagement
Care Delivery
Solutions
Accelerating therapeutic area maturity through novel industry-health system partnerships that drive consensus and broad adoption of optimized care models.
- Therapeutic area insights & landscape analysis
- Health system
readiness assessments - Consensus building
- Care pathway development
& implementation - Real-World evidence generation
- Networks of Excellence partnerships with 350+ health system leaders in population health, MASH, CKD, brain health, heart health, oncology, and women’s health
The Kinetix Group has Evolved—Introducing Petauri MAx, a best-in-class strategic market access marketing agency.
We navigate the evolving healthcare landscape to demonstrate product value and optimize reimbursement pathways, bridging the gap between pharmaceutical innovation and healthcare delivery.
Comprised of former access decision makers, healthcare providers, and network influencers, our teams apply real-world experience to address specific challenges across the commercial continuum that drive reimbursement decisions.
Deeply informed. Trusted to deliver.
Real World Insights & Data Analysis
Unlock critical insights that empower data-driven decisions
- Advisory boards
- Mock P&Ts
- Payer surveys
Compelling Value Propositions
Develop impactful value propositions that engage key stakeholders by highlighting both clinical and economic benefits
- Suite of value
proposition resources - Message development & testing
- Training & implementation
Impactful Account Manager Tools
and Resources
Deploy digital and traditional resources that enhance engagement and empower Market Access account teams to deliver value at every customer touchpoint
- Pre-approval
information exchange - Product launch excellence
- Customer engagement resources
Comprehensive Patient
Support Programs
Implement customer centric programs that remove access barriers and provide personalized assistance
- Patient assistance and
educational resources - Field reimbursement resources
- Website development
Partner with Petauri’s Global Evidence, Value, and Access team.
Our teams work together to blend deep industry expertise with advanced methodologies, backed by insights.
We deliver the strategy, evidence, and resources needed for commercial success, while clearly communicating the value of healthcare innovations—above and within market.
Global Market Access Strategy, Pricing, and Value Communication
Reimbursement, pricing, and launch strategies that maximize commercial potential and effectively communicate value
- Landscape, competitor and commercial analysis
- Market access, reimbursement and pricing strategy
- Payer and KOL engagement
- GVDs, payer value propositions and objection handlers
Evidence Synthesis
Clinical and economic evidence that delivers clear, actionable conclusions to inform internal and external decision making
- Evidence generation strategy and evidence critique
- Systematic, targeted and rapid literature reviews
- Indirect treatment comparison
- Meta-analysis feasibility and network meta-analysis (NMA)
- Publication strategy
Economic Modeling, Data Analysis, and Statistics
Evidence based forecasts, insights, and strategies that quantify the value and impact of healthcare innovations
- Early economic modeling
- Global and HTA-standard cost
effectiveness models - Statistical data analysis
- National and local budget
impact modeling - Pharmacy and total cost of
care modeling - Advisory support
Reimbursement and HTA Strategy
and Materials
End-to-end services, underpinned by expert knowledge, that support every element of the HTA submission
- Strategy development
- Evidence package generation
- UK HTA readiness and full submission support
- AMCP dossiers, PIE decks, and ICER submission support
UK Market Access
Impactful stakeholder engagement strategies and tools, informed by actionable intelligence distilled from 100+ NHS associates across the UK
- Stakeholder and pathway mapping and pathway redesign
- Landscape and
competitor analysis - NHS education and insights
- Case for change and business case development
- Digital field team materials and end-user training
- Access strategy and value proposition review and validation
Education and Training
Bespoke workshops and training sessions that equip teams with the knowledge, skills, and insights needed to succeed
- Strategic workshops
- Healthcare insights sessions
- Technical and methods training
- Implementation support