Budget Impact Modeling and Value Proposition Tools for Market Access
Clear, Credible Tools for Payer and Customer Engagement
We develop tools that help market access and field teams communicate clinical and economic value with clarity.
Our solutions enable confident, effective discussions across UK, US, and other global healthcare systems, whether you are preparing for national review, shaping customer conversations, or helping local decision makers understand budget and service impacts from a new future healthcare scenario.
Our digital delivery provides the most intuitive and engaging experience and is our recommended approach. Excel remains an option for teams who need a familiar, auditable format built on the same validated logic.
What We Deliver
Our economic models deliver intuitive, succinct storytelling and messaging, with built-in interactivity that allows affiliates to localise using editable assumptions.
- Digital Budget Impact Models (BIMs)
- Excel Budget Impact Models
- Value Proposition & Market Access Tools
- Other Tools
Our digital BIMs turn complex evidence into interactive, field-friendly tools that deliver your messages to your customers in the most compelling ways.
Our clients’ teams value features like:
- Real-time scenario testing with editable fields for transparent assumptions
- Clear visualization of cost, outcomes, and key drivers for quick understanding
- Intuitive flows that align to payer decision points
- Local adaptation options for different markets or health systems
- Integration with Veeva and other CRM environments where required
- Central administration and version control to keep teams aligned
These tools make conversations more engaging and help field teams focus on what resonates most with customers, whether they are payers, healthcare professionals, or service managers.
Excel models remain essential for technical review, submissions, and markets where spreadsheet formats are preferred.
We ensure that, if applicable, Excel and digital versions stay aligned so your value story is consistent across formats.
Example uses placeholder data and a fictional product, Zeynara, for illustrative purposes
We create tools that combine evidence, narrative, and design to support clear and confident value communication, including:
- Value proposition presentations
- Evidence summaries and objection handlers
- Visualizations of pathways, cost implications, and service impact
Available as digital toolkits or in traditional as well as interactive PowerPoint and Excel formats.
Example uses placeholder data and a fictional product, Zeynara, for illustrative purposes
We also develop tools that help simplify complex concepts for wider decision making, including:
- Patient pathway visuals
- Cost and resource calculators
- Comparator analyses and scenario exploration
These tools bring additional depth to support field teams, affiliates, and local market engagement.
Example uses placeholder data and a fictional product, Zeynara, for illustrative purposes
From Model to Digital Tool: How We Deliver High-Quality Solutions
Irrespective of format, our approach brings together health economics, market access strategy, value communication, UX design, and development in a single integrated team. This ensures your evidence, narrative, and design work together to support customer expectations.
What sets us apart:
We design tools that reflect how conversations actually happen
Our UX, design, and modeling teams work closely to ensure field teams can guide payers through insights easily, without overwhelming detail. We develop and test our tools with payers and other relevant decision makers/customers across our network.
We build for global consistency with local flexibility
Using reusable digital frameworks that allow for rapid adaptation, localization, and multimarket deployments.
We integrate seamlessly into your existing systems
Including Veeva CRM, CLM, and other CRM/CLM platforms.
We ensure high quality through rigorous validation
Internal QC, and complianceready builds.
We create tools that look polished and feel effortless to use
Helping field teams have more confident, insightled conversations in any setting
We are market and technical experts
Bringing together strategy, external audience expectations, with technical capabilities across a wide history of assets, environmental scenarios, and solutions.
Explore our Work
See examples of our digital budget impact models and payer communication tools in our demo centre.
Let's Bring your Value Story to Life
If you need a budget impact model, a digital communication tool, or a value proposition toolkit, we can help you create a solution that supports confident, evidence-led conversations.