Delivering global market access and Health Economics and Outcomes Research (HEOR) strategies and solutions

Evidence, Access and HEOR

Evidence, Access and HEOR

Petauri Evidence partners with market access and HEOR teams across all global and local milestones, providing the strategy, insight, evidence, and tools to ensure commercial success.

We combine academic and technical rigor with specialized knowledge, creative flare, and commercial agility in an evidence-driven approach to optimize patient access to medicines and technologies.

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Our Expertise

Health Economics Modeling

Health Economics Modeling

Integrate clinical, epidemiological and economic data to faciliate informed decision-making

With deep technical expertise across our HEOR team, we develop, evaluate, apply, and provide training on all types of health economic models that quantify value, evaluate tradeoffs, and support evidence-based decision-making across the product lifecycle.

This includes early-stage models and data analysis to support internal decision-making; cost-effectiveness, cost-consequence, and budget impact models; and network meta-analysis and indirect treatment analysis for HTA, reimbursement, and payer engagement.

Evidence Strategy and Generation

Evidence Strategy and Generation

Identify and deliver the evidence that drives access

We generate real-world evidence that validates therapeutic value in clinical practice, providing the insights needed strengthen access and drive long-term market success. This includes evidence gap analyses, epidemiology and burden-of-illness studies, clinical and observational research, and real-world evidence programs designed to evaluate safety, effectiveness, utilization, and outcomes.
Evidence strategy

Evidence Synthesis

Build a comprehensive evidence base that drives strategic decision-making

We strategize, review and synthesize the clinical and economic evidence required by global payers and reimbursement bodies to evaluate treatments.

From gold-standard systematic literature reviews to rapid/targeted reviews, we select the right methods to support your needs and those of your audiences.

Value Communications

Value Communications & Publications

Engage decision-makers with evidence-driven value propositions

Working with global and local market access teams, we develop value communication materials that combine consistent, impactful, evidence-based messages with tailored uptake scenarios.

Our market access experts collaborate with our in-house digital development and design teams to create customer-facing tools that empower field teams and drive uptake.

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Local HTA Access

Local Access and HTA

Secure national and regional reimbursement with expert partners for each stage of the HTA journey

We offer a full health technology assessment (HTA) service from early strategy development through to evidence generation, dossier writing, and post-submission support.

By applying experience within and as external assessors for UK HTA bodies, we help pharma, medical device, and diagnostic manufacturers successfully navigate NICE, SMC, and AWMSG in the UK; NCPE in Ireland; CDA – AMC in Canada; PBAC in Australia; and the EU JCA.

Global Market Access

Global Pricing and Market Access

Develop pricing and launch strategies that maximize commercial potential

Our global strategists determine optimal pricing and the best route to market for your product.

With our global payer network and deep understanding of key launch markets, we provide evidence, payer insights, analysis, and recommendations to inform each stage of your market access journey.

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Our Leadership

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