Webinar: Transforming Global Market Access: Smarter Resource Management with Local Affiliates

Discover a smarter way to manage and share market access resources with local affiliates

Are your global market access resources scattered, leading to inconsistencies and confusion among your affiliates? In this webinar we discussed how a centralised platform can streamline resource sharing, ensure access to nationally-relevant evidence, and put the resources your local affiliates need right at their fingertips. The webinar featured a conversation with Tim Styche (Market Access & Health Outcomes Director, Smith+Nephew), who shared how his team has solved this challenge with our Global Value Platform.

Global market access teams in Pharma and Medtech are tasked with ensuring local affiliates always have access to the latest product evidence and value narratives. But as we know, different markets have different needs and requirements. Local affiliates may need to reference different published literature or economic models in their value presentations, making it a challenge for global teams to ensure that the right source materials are being used at the local level.

So, how can global teams efficiently manage and share these resources, ensuring consistency and alignment of messaging across all markets?

In this webinar, Sophie Streeton (Associate Director – Global Market Access) and Andrew Spencer (Director – Digital) explored how a centralised platform can solve this challenge, helping global teams easily manage and share global value dossiers (GVDs), presentations, and other critical market access materials. We explored ways to:

• Centralise materials for multiple products and markets – Streamline content management across various products and geographies, all in one place
• Ensure affiliates have up-to-date evidence – Ensure your local teams always have the latest GVDs and supporting materials at their fingertips
• Connect global and local evidence – Easily link market-specific data to your centralised global resources, enabling informed decision-making at every level
• Understand material usage – Leverage dynamic reporting to see which resources are most valuable to local teams

The webinar included an interview with Tim Styche (Market Access & Health Outcomes Director, Smith+Nephew), who shared his real-world experiences with our Global Value Platform. Tim  discussed how the platform has enabled his team to ensure approved global materials are readily accessible to local teams, boosting productivity and streamlining market access efforts.

We also provided a brief demo showcasing how our platform can deliver on these benefits – and how it’s designed to help teams like yours succeed in managing and sharing resources more effectively.

Listen to the podcast:

This episode is also available as a podcast. Listen below or search ‘Pharma Market Access Insights – from Petauri Evidence’ on Spotify, Apple Podcasts or Google Podcasts.