Build Markets. Optimize Adoption.
Health System Engagement
Health systems are pivotal influencers in drug utilization; they influence prescribing behavior, set standards of care for entire patient populations, and determine formulary access to life-changing medicines.
Petauri Kinect is the only agency solely focused on health systems. We act as an extension of your team to build markets and optimize adoption of life science products through strategic health system engagement, bringing unparalleled breadth and depth to every collaboration to deliver not just deep insight but transformative understanding.
Our Services
Building Clinical Markets
Engage with health system networks to identify market development imperatives and catalyze pathways
Our teams don’t just analyze the landscape—they have lived it. This firsthand experience allows us to evaluate current guidelines, practices, and infrastructure to identify critical gaps or limitations.
We convene the nation’s foremost experts through our Networks of Excellence to define and scale models that improve patient identification, diagnosis, and management.
Optimizing Therapeutic Adoption
Design and implement strategic solutions that drive engagement and facilitate uptake and utilization
We translate complex strategies into evidence-backed pathways that align with life science and health system shared priorities.
Our solutions go beyond clinical efficacy to address operational efficiency, service line optimization, care journey management, and EHR integration to drive measurable adoption.
Networks of Excellence
Leverage proprietary care delivery networks to inform strategies and solutions
Our Networks of Excellence (NOEs) span over 85 health systems, IDNs, and large group practices, which care for more than 60 million patients.
These collaborative partnerships improve patient identification and diagnosis, while creating comprehensive solutions across multiple therapeutic areas.
We Take a Multifaceted Approach
Across the Product Life Cycle
We provide a variety of solutions that support engagement and adoption, including:
- Landscape assessments
- Stakeholder mapping
- Health system value story creation
- Innovative digital tools
- Key account manager training
- Full suite of traditional pull-through agency services
Our Leadership
Our team combines decades of experience, innovative thinking, and a passion for driving meaningful change in healthcare
Sarah McNulty
Group President, Petauri Kinect and Petauri MAx
Merissa Oliver
Managing Partner
JP Strapp, DrPH, MBA
Managing Director
Anna Thomas
EVP Care Delivery
Rachna Pawar
Managing Director
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