Bridging the gap between clinical innovation and commercial success by shaping strategies that optimize the path to access
Strategic Market Access Marketing
Petauri MAx is comprised of industry veterans with decades of real-world experience navigating access challenges.
We collaborate to uncover key insights and provide actionable, customized strategies, along with engaging resources that streamline pathways to access and reimbursement.
Our Expertise
Payer Insights Generation
Unlock essential insights that drive informed data-backed decision-making
Our internal team of former access decision-makers brings lived experience to their analysis of the access landscape.
This unique perspective enables us to deliver insights that transcend data, crafting tools and resources that truly connect with key stakeholders.
Value Demonstration
Create impactful value propositions that drive favorable coverage decisions
We translate complex data into persuasive, evidence-backed narratives that align with customer priorities.
Our value story creation and wrap-around solutions go beyond clinical efficacy to highlight the economic impact, real-world outcomes, and population health value of a product.
We craft stories that don’t just inform—they influence.
Engaging Account Manager Resources
Deliver digital and traditional resources that elevate engagement and empower Market Access account teams
We provide tailored resources to equip Market Access teams with the tools needed to optimize product access.
By offering versatile solutions that support every phase of the product life cycle—from prelaunch to postlaunch—we collaborate to drive deeper engagement and achieve better outcomes.
Patient Services and Support
Facilitate comprehensive access and availability support that puts patients and providers first
We provide end-to-end support for all aspects of the patient access and support program to remove access barriers and provide personalized assistance. Our internal team of creative and digital experts bridges the gap between strategy and execution to create innovative websites, tools, and resources that support providers, patients, and caregivers.
Outcomes-Focused Training and Educational Support
Equip teams with the knowledge and tools to exceed access goals
We develop and deliver tailored tools and training programs that empower field teams, account managers, and internal stakeholders with the expertise required to advance access, reimbursement, and adoption.
Our customized approach ensures that each solution is strategically designed to tackle the specific challenges of dynamic markets, therapies, and stakeholders.
Our Leadership
Our team combines decades of experience, innovative thinking, and a passion for driving meaningful change in healthcare.
Dan Vanderpoel, PharmD
Managing Partner
Megan Jankura
Managing Director
Liz Lucas
Client Services Lead
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