Strategic Insights. Actionable Solutions. Measurable Impact.
Commercialization Insights and Access Strategy
Petauri Advisors is the premier market access consultancy for life science organizations.
Comprised of subject matter experts who have worked on the front lines—with pharma, pharmacies, payers, and providers—we integrate real-world experience with data-driven insights to create pricing and market access strategies that support product optimization.
Our Services
Market Access Research
Uncover timely insights that align with brand goals and payer priorities to shape access strategies
Our team integrates agile research methodologies with real-world market access expertise to deliver strategies rooted in truth, not conjecture.
We elevate the voice of the payer and health system decision-makers through primary and secondary market research to inform or validate strategic initiatives and empower biopharma to navigate the complex US healthcare landscape.
Frontline Insights Rapid Study Tool (FIRST)
Actionable insights at the ready from payer and health system decision-makers
Our proprietary market access research applications go beyond traditional methods to deliver actionable insights with agility, allowing you to quickly respond to market events, optimize strategies, and gain a competitive edge.
Our teams understand and fully represent the diverse range of payer and health system interests to inform critical decisions—in as fast as 10 business days.
US Pricing and Market Access
Optimize access and adoption from clinical promise to commercial success
We leverage data-driven insights to drive patient access at a price that maximizes value across the product’s life cycle.
Our teams evaluate business goals against competitive practices and key stakeholder needs to identify strategies that balance commercial opportunity with affordability and access.
Channel Strategy
Strategize, evaluate, and implement winning go-to-market channel strategies
Our teams develop the optimal blueprint to distribute and flow your specific drug through the channel to get into the hands of targeted physicians and patients.
We collaborate to assess and select best-in-class vendors, assist with vendor implementation, and ensure seamless integration upon launch—with the right KPIs in place to continue success postlaunch.
Our Solutions Include:
Primary and secondary market research
- Qualitative, in-depth interviews
- Quantitative, digital research
- SME roundtables
- Advisory boards
- Landscape assessments
US pricing and market access
- Early pipeline through LOE strategy
- Business development and licensing analysis
- Pricing, contracting, and modeling support
- Shadow Formulary™ research
- Payer segmentation
Channel strategy
- Distribution strategy development
- Evaluation and implementation of distribution and pharmacy partners
- Class of trade and GPO support
- Patient services strategy and implementation
Our Subject Matter Experts
Bridging the gap from manufacturers to payers through deep, real-world experience to support all stages of the commercialization journey.
Our internal teams combine decades of real-world experience, innovative thinking, and a passion for driving meaningful change in healthcare. Through our robust external network of current payers, we validate our subject matter experts’ insights on the evolving payer landscape, trends with therapeutic categories, and product value assessment.
Learn more about the firsthand access decision-maker experience Petauri brings to every engagement.
Our Leadership
Steve O'Malley
President, Petauri Advisors
Pete Vaccaro
Managing Partner
Amy Heath
Managing Partner
Kim Cline
General Manager, Channel Strategy
The Latest From Petauri
Expert Insights, Industry News, and Upcoming Events