Welcome to our ISPOR 2026 virtual booth

To help save the planet and to save you from carrying a tonne of literature around the exhibition hall, all our resources are available virtually.

Speak to our global market access, pricing, and HEOR experts:

Are you confident in your market access and pricing strategy?

Let us push the boundaries of your approach and maximise your global impact

Planning to enter a new market?

We’ll guide you through complex reimbursement and access environments

Preparing for reimbursement and HTA negotiations?

We’ll ensure your submissions succeed at every step

Need a powerful economic proposition?

Our compelling evaluations clearly demonstrate the value of your product

Book a meeting with us while at ISPOR

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Spotlight on global pricing and market access strategy

Spotlight on global pricing and market access strategy

A clear global pricing and market access (P&MA) strategy is essential for commercial success and appropriate uptake across markets. Our experienced team partners with clients to guide strategic decisions around positioning, evidence gaps, value, and pricing.

Using desk research, data analysis, analogue assessments, payer validation, and modelling, we deliver the insights needed to develop an evidence-based pricing and access strategy in today’s changing environment.

Our services span the full product lifecycle – from early analogue assessments and input to evidence planning, through to pricing strategy, forecasting, innovative agreements, contracting, and payer negotiation. We also offer rapid BD/in-licensing evaluations and peer-to-peer payer advisory boards.

Spotlight on digital value communication tools
Spotlight on digital value communication tools
Spotlight on digital value communication tools

Spotlight on digital value communication tools

Transform your payer engagement with our interactive budget impact models and value communication toolkits, which bring your evidence and value proposition to life in a way that resonates with decision-makers across the care pathway.

We believe that creativity is key to impactful communication. Our in-house team of Veeva-accredited Developers and creative Graphic Designers ensure that, next to science, creativity is at the heart of what we do.

Email evidence@petauri.com to request a demo.

Thought leadership at ISPOR: Poster research

Alongside our posters with clients, we have undertaken independent research in a number of exciting areas and will be presenting the following posters at ISPOR. To request a copy of a poster or to learn more about our research, please email evidence@petauri.com.

Session 1: Monday 10:30–1:30PM

  • The Impact of Simplified Dosing Terminology on Treatment Exposure and Budget Impact Estimates
  • Structured Expert Elicitation in Global HTAs: Acceptance and Application
  • Mind the Mortality Gap: Comparing Average and Age-Distribution Approaches to Estimating Background Survival for Health Economic Models
  • Opportunities and Barriers to Integrating Real-World Evidence in US Payer Decision Making

Session 2: Monday 4:00–7:00PM

  • From Toyko to Washington: Impact of Japan’s HTA Environment on U.S MFN Pricing and Launch Strategy